Meta Business Suite plus TikTok and YouTube: 2026 costs
Meta Business Suite is free but skips TikTok and YouTube. 6 inboxes priced beside it, from a free tier to $199 per seat a month, each price dated.
By Tools Ledger staff7 min readUpdated Nov 10, 2026
Meta Business Suite is free, but its inbox stops at Facebook, Messenger, Instagram and WhatsApp, so TikTok and YouTube cost you either two more apps to check or a paid inbox. BetterSocials is our pick for owners and creators who answer buyers themselves: Instagram and Facebook comments and DMs, TikTok comments and DMs, and YouTube comments land in one inbox, with AI replies in your voice, for $29 a month on 4 accounts. Agorapulse suits a social team that pays per user, and Metricool is the free way to start reading YouTube comments.
What we priced, and why the bill is the question
Meta Business Suite handles Facebook and Instagram, and you pay for TikTok and YouTube either in time or in a subscription. A unified inbox is one screen that collects comments and messages from several social networks, so you answer them all in one place. For each tool we give the price we saw, the month we saw it, and how the vendor bills.
Doing it by hand costs nothing.
The cost is time. You keep Meta Business Suite for Facebook and Instagram, then open TikTok and YouTube on their own every day, and a question a buyer leaves there waits until you remember to look.
Meta Business Suite is free and stays inside Meta
Meta Business Suite costs nothing on desktop or in its mobile app, per Meta's help page, which we read on October 16, 2026. Its inbox reads and replies to messages and comments from your Facebook Page, Messenger, Instagram account and WhatsApp Business account. You only see comments from connected business assets, never from a personal profile.
Meta Business Suite has no TikTok or YouTube on that list. WhatsApp syncing is limited by region too, and Meta lists it as unavailable in the United Kingdom, the European Union, Australia and Japan, among others.
Meta Business Suite's free automations work inside those walls. Keyword automations run on desktop only, take up to 5 case-sensitive keywords, and send a fixed template you write yourself. Our entry on what Meta Business Suite's free auto-replies can't do covers the gaps.
BetterSocials adds TikTok and YouTube to the same inbox
BetterSocials is an AI social media manager for local businesses, creators and small agencies, and it adds the two channels Meta leaves out. Here is what each channel does inside it, as checked against the live product on September 30, 2026:
- Instagram and Facebook: comments and DMs in the inbox, public replies, and keyword comment-to-DM, where a word in a comment sends that person a DM with your link.
- TikTok: comments and DMs in the inbox. DMs are reply-only, and a keyword comment gets a public reply that carries the link.
- YouTube: comments on videos and Shorts, with public replies and keyword replies. YouTube gives no tool a DM API.
- Threads and LinkedIn Company Pages: comments and public replies.
BetterSocials AI replies cover comments and DMs, each with three settings: Off, Draft for me and Reply in my voice. Drafts come from a voice profile built from your past replies, plus plain AI rules you write, such as "never quote prices, send people to the booking link." When your rules don't cover a question, it waits for you in Needs reply.
BetterSocials prices its plans by social accounts. Creator covers 4 accounts and one login, Pro is $49 a month for 6 accounts, and Team is $99 a month for 12 accounts with unlimited teammates. Every plan has a 7-day free trial (card required) and unlimited contacts, so nothing is billed per person who messages you.
Six inboxes beside Meta Business Suite, priced
BetterSocials leads the table below, and after it the rows run from cheapest to dearest, with Meta Business Suite last as the free baseline. We saw the competitor prices on each vendor's own page: Hootsuite, Sprout Social and Agorapulse in July 2026, Metricool in August 2026 and Vista Social in September 2026.
| Tool | Price seen | Billing | Inbox reads | Best for |
|---|---|---|---|---|
| BetterSocials | $29 a month, 4 accounts | Monthly | TikTok and YouTube, plus Meta DMs | Owners answering buyers |
| Metricool | Free tier | Free | YouTube comments | A free first look |
| Vista Social | $79 a month, Professional | Monthly | TikTok comments, plus DM automations | Small teams paying monthly |
| Agorapulse | $79 per user a month | Annual | Inbox paired with scheduling | Teams paying per user |
| Hootsuite | $99 per user a month | Annual | TikTok comments, not YouTube | Teams already on Hootsuite |
| Sprout Social | $199 per seat a month | Annual | TikTok comments | Larger teams |
| Meta Business Suite | Free | Free | Facebook, Instagram and WhatsApp | Meta channels only |
BetterSocials fits a business owner or creator who sells where they post. Every channel lands in one inbox with AI drafts, and the price is set per plan, not per seat.
Metricool reads YouTube comments even on its free tier, which makes it a fair free start. BetterSocials adds TikTok DMs, keyword DMs and AI replies in your voice on top of that.
Vista Social has a real inbox and DM automations from its Professional plan, with a 14-day trial and no card. Billed yearly, Professional comes to $758 a year.
Agorapulse is the better pick for a social team that already budgets per user. A solo owner pays for team pricing they won't use.
Hootsuite's inbox starts on its Standard plan. Hootsuite reads TikTok comments. Its inbox does not include YouTube comments.
Sprout Social's inbox reads TikTok comments and starts at a per-seat price. Its seat price is built for larger teams.
What a team of three pays on Agorapulse, Hootsuite or Sprout Social
Agorapulse, Hootsuite and Sprout Social charge per person, so the bill grows with every teammate you add. For three people, at the prices above:
- Agorapulse: 3 x $79 = $237 a month, billed annually.
- Hootsuite: 3 x $99 = $297 a month, billed annually.
- Sprout Social: 3 x $199 = $597 a month, billed annually.
BetterSocials Team stays at $99 a month for any number of teammates, who reply from their own login without the account passwords.
Agorapulse pairs scheduling with a real inbox, at a per-user price aimed at teams rather than one person. Sprout Social is the dearest seat here and fits a larger team. Hootsuite makes sense if your team already schedules there and can answer YouTube comments elsewhere.
Meta Business Suite also assigns conversations to teammates at no cost, across Messenger, Instagram, WhatsApp and Facebook and Instagram comments. If TikTok and YouTube are a small share of your comments, that free setup may be enough.
The platform limits every inbox works inside
TikTok and YouTube set the same rules for every tool, so a higher price buys no extra access. Here is what applies to all six tools above.
TikTok never lets a tool start a DM. A business can send at most 10 replies within 48 hours of the person's last message, a reply is text up to 6,000 characters or one image, and the account must be a Business account. A TikTok comment can't trigger a private DM on any tool outside TikTok's limited rollout in Vietnam, Thailand and Indonesia. TikTok also only lets apps answer DMs for accounts outside the UK and Europe.
YouTube's Data API, the one every tool uses, has no messaging. So YouTube is comments and public replies everywhere, and a keyword link goes in a public reply that other viewers see too. Our list of one inbox for TikTok, Instagram, YouTube: 5 limits in 2026 goes through each one.
FAQ
Is there something like Meta Business Suite that also shows TikTok and YouTube comments?
Yes. BetterSocials puts Instagram and Facebook comments and DMs, TikTok comments and DMs, and YouTube comments in one inbox, with AI replies drafted in your voice. Sprout Social, Hootsuite and Vista Social read TikTok comments, and Metricool reads YouTube comments, each at its own price.
Does Meta Business Suite support TikTok or YouTube?
No. Meta Business Suite is free and holds messages and comments from your Facebook Page, Messenger, Instagram and WhatsApp Business account. TikTok and YouTube need their own apps or a third-party unified inbox such as BetterSocials.
Can any tool send YouTube DMs?
No. The YouTube Data API that every tool uses has no messaging, so no product can send a YouTube DM. On YouTube, BetterSocials answers comments with public replies drafted in your voice, and a keyword comment gets a public reply carrying your link.
Can a tool answer TikTok DMs?
Yes, as replies. TikTok never lets a tool start a DM, a business can send at most 10 replies within 48 hours of the person's last message, and the account must be a Business account. BetterSocials answers TikTok DMs from the same inbox as Instagram and Facebook.
What is the cheapest unified inbox for TikTok and YouTube comments?
Metricool reads YouTube comments even on its free tier. BetterSocials Creator costs $29 a month for 4 accounts and adds TikTok comments and DMs, keyword replies and AI replies. Hootsuite's inbox starts at $99 per user a month, billed annually.
Do I need a team plan to manage TikTok, YouTube and Instagram in one place?
No. BetterSocials Creator and Pro are one login each and cover 4 and 6 social accounts. Team is $99 a month for 12 accounts and unlimited teammates, who reply from their own login without the account passwords.